Mint Julep, To The Sea, video still, directed by A Nice Idea Everyday

Vivien is a director living in Berlin and working together with Fabian, her boyfriend, with whom she has a one-year-old daughter too. They state their work is about ideas and emotions. Originally studing cinematography, they now direct their own work under the name A Nice Idea Everyday, including short films and music videos for bands such as Digitalism, Mint Julep and The Knife.

Storyboard drawings for Mint Julep's To The Sea video

Could you briefly summarize your career? How did A Nice Idea Everyday start?
It started back at University. Fabian and me had a box with ideas in it and we’d be filming short one-minute pieces after those ideas every week. Then we started to make music videos for bands we got to know over the internet. After our video for Blue Roses we got more offers. We’ve been represented by UK based production company Colonel Blimp for a year now.

Who are the directors / artists who inspired your work?
Federico Fellini, Stanley Kubrick, Jean-Luc Godard and David Hockney.

Which is the commissioned work that you liked the most? Why?
I think the video that we are currently working on. We’ll shoot a moody 90′s Berlin video for Unicorn Kid. We’ve been wanting to shoot a 90′s Berlin video for a long time so I’m looking forward.

Blue Roses, Doubtful Comforts, video still, directed by A Nice Idea Everyday

What did, in your opinion, gave your career a twist?
Our 3D camera shift technique that we developed and improved on our last video for Mint Julep. It got a lot of attention.

Could you please tell us more about the use of objects in the “To The Sea” video you shoot for Mint Julep?
The book stills we shot are an homage to writers we like. They also tell a story and give the video a twist with their titles.

Mint Julep, Aviary, video still, directed by A Nice Idea Everyday

Tandemoro, Diamonds, video still, directed by A Nice Idea Everyday

What is a typical work day like for you? Any special perks?
There is no typical workday for me. The work is very project based and days are never the same. When we’re pre-producing a video, I’ll bring my daughter to Kindergarten in the morning and then sit together with Fabian over a coffee and talk about ideas and realisation. I’ll listen to the song a lot, storyboard the shots, talk, listen, talk and listen again. When we’re shooting work days are 24 hours. When I’m editing, I’ll sit at my computer for as long as it takes, til late at night.

The Knife, Tomorrow in a Year, video still, directed by A Nice Idea Everyday

Vivien Weyrauch, photo by Jared Eberhardt

Could you please tell us something about your participation to the Playgrounds Festival 2012?
Our friend Matt Lambert asked us to screen a film we made together with graphic design studio HORT from Berlin.

What is the most interesting place you’ve ever travelled to? Why?
I spent a couple months in LA together with Fabian and I liked the positive and aspiring vibe about it. Everyone’s really trying to make it big. The light in LA is amazing and nature around it too, it’s very special. I’d love to go back when something right comes up.

Who is the woman you’d like to see featured / interviewed here?
Sofia Coppola.

www.aniceideaeveryday.com