[Originally posted on January 2009]
Louise Enhörning produces sensitive and emotional images: her works have appeared on Dazed and Confused, NYLON, Livraison and Another Magazine amongst others. Louise’s photos were also featured in commercial campaigns for MTV, Lee, Björn Borg, Burfitt and many others.
How did you start to work with fashion photography? When your passion for photography did come about?
I used to be an assistant for a fashion photographer and that’s how my interest in fashion photography began. My passion for photography started much earlier when I was around 15.
Could you please tell us more about your background and career?
I started taking pictures and studying photography by my own since I was 15. After I finished school I went to London for 6 months to just have fun with the money I saved, I had a part-time job in a club while I was going to school.
When I got back from London at the age of 20, I started to focus on how to be a photographer. After that I have been working with photography: first as a studio manager, then as a photo assistant and then freelance assistant and then finally photographer. During this time I spent weekends and nights studying history of art and photography.
What is it like to work for some of the best magazines worldwide and to be a fashion photographer nowadays?
I think I’m very lucky, all my clients are very very nice and professional and the older I get the more experience I have and that just makes it easier and easier for me.
What would your advice be to any woman fashion photographer starting up today?
You have to stick with your style and know why you’re doing it and also be clever in designing your future. If you choose a commercial style in spite of a more arty style you’re going to have a different kind of job. You have to stand up for yourself and never change your style for the market; the choice of your style will form your whole carrier. And please girls take some space, this business is too full of old men who are already rich and these days photographers are very very boring.
When approaching a commissioned shoot, what are your sources? How do you prepare?
I prepare the whole story on a mood board with the light, location, mood, spirit and clothes. I’m always thinking of the whole story, not only the photography and discussing it with all the people in the team: stylist, hair, model etc. So I know exactly what’s going to happen and everyone else involved too. I’m a control freak before the shooting, and then when I’m shooting I’m very relaxed.
What would you recommend to do during a weekend out in Stockholm?
Taking a walk at Norrmälar strand and then maybe dinner at Riche. If it’s summer don’t miss taking a boat to an island nearby.
Continue taking pictures and always develop as an artist and as a person and doing better and bigger jobs.
Who is the woman you’d like to see featured/interviewed here?
My dear friend Lovisa Burfitt, she’s a very interesting woman.