[Originally posted on February 2009]
On Monday September 3rd 2007, Patricia Armocida‘s Art Gallery opened in Via Bazzini n°17, Milan in the Piola neighborhood. Galleria Patricia Armocida, which is named after its young owner, will be dedicated to contemporary art. The new exhibition space has been inaugurated with works by the Brazilian artists, Os Gemeos, who are exhibiting in Italy for the first time. Galleria Patricia Armocida stems from the need for a specific place to accommodate the uprising of the independent underground art scene. The aim of the gallery is to promote the new generation of protagonists in this art scene, from Italy and worldwide. The gallery is a reference point for artists who have deeply influenced contemporary visual culture by working outside of conventional circuits and establishing a continuous dialogue with the rhythms of the urban environment.
Could you please tell us more about your background and career?
I attended the graphic design school Caterina da Siena in Milan, in the 90s it was a breeding ground of creative personalities ranging from photography to graphic and communication. Some of these people were really into hardcore music and writing, this is also my background, the esthetics of the independent underground culture. After my graduation I moved to Bologna to attend university, precisely at D.A.M.S. faculty of visual arts. At the time Bologna was still a really creative city. I learned all that I could and then, after History of Contemporary Art degree, I came back to Milan where I found a job in the logistic organization of a big collective exhibition called “Urban Edge Show”. Shortly after I worked for some months at Emi Fontana Gallery until I was employed at Galleria 1000eventi, where for 3 years I had been first assistant of director Giuseppe Pero and then, before I was 30, I decided to open my own gallery.
What is the purpose of Galleria Patricia Armocida? What was the concept behind it?
Galleria Patricia Armocida was born from the need to create a specific place for the protagonists of the undrerground culture. The gallery aims to be a landmark for those artists who work outside the traditional art world and still deeply influence the contemporary visual culture.
Are you interested in fashion? Do you think that fashion could be considered art?
I’m interested in style…the more personal, the better. The creative personal interpretation of what is proposed to us. Down with mass and omologation. Art and fashion permeate, they’re two linked spheres.
What are your essential spots in Milan?
I’ve no specific spots that I love to go… above all is the music that guuides me. I often follow friends who play knowing that they will play music that makes me feel good, otherwise I like to meet friends in front of a good glass of wine in a little bar in Via Teodosio and sometimes I go to Birrificio Lambrate… it’s almost near my house.
Who is/are your favorite contemporary artist(s)? Why?
I could never answer this question. There’s not only one. I could list some artists I love, but I could never make a chart.
What would be for you the ideal way of showing an artist’s work?
Finding the perfect balance between artwork, space and light.
What is the most interesting place you’ve ever travelled to?
New York, Berlin.
What are your personal hobbies and interests?
Music, cinema, books and chess.
Who is the woman you’d like to see featured/ interviewed here?
Is there anything in particular you would like us to mention?
I would like to thank the team that works with me, they’ve been with me since the first exhibition and have always trusted me: Greta Bizzotto of Heartfield Studio in Milan, Marianna Schivardi, Bruno Chiaravalotti e Alex Fakso.